We are halfway through the year and many people are wondering what’s working with Facebook Ads in 2023. Or even “Are Facebook Ads still working?” The answer is YES! Facebook and Instagram ads are working better than they have in a long time when you follow a few key guidelines. In this article, you’ll learn … Read more
Are you targeting your Facebook and Instagram ads the same way for every type of ad? Use different Facebook ad audiences for different points of your sales funnel. In this post you will learn how to target your audience at the top of the funnel, middle of the funnel, and bottom of the funnel. How … Read more
Mark Zuckerberg recently announced a new subscription service, “Meta Verified”, would be rolling out to verify accounts. This Meta Verified announcement has a lot of people angry but I don’t think it’s all bad. First of all does this mean we ALL have to start paying for Facebook and Instagram? NO! This paid service is … Read more
Are you confused about the Meta Business Suite and the Business Manager? What is their individual purposes and how do they function? The difference between the two tools can be difficult to understand! The Meta Business Suite may be intended to replace the Business Manager but I’m still not clear on that transition. Meta is … Read more
Would you like to get more leads from Facebook and Instagram? Want to reduce your cost per optin? Facebook Lead ads are a great to grow your business. In this article, you’ll learn the difference between Website Conversion ads and Instant Form Lead ads, and the step-by-step method to getting started with Instant Form Lead … Read more
Videos and Reels are becoming much more important on social sites. As their popularity increases, Reel Ads on Facebook and Instagram will give more opportunity to reach your customers. In today’s blog post, I will share with you the exact steps to creating effective Reel ads. Key Specs for Reel Ads on Facebook and Instagram … Read more
Are you running Facebook and Instagram Ad campaigns but aren’t sure how to set them up properly? Or maybe you want to test different audiences and images but aren’t sure how to get accurate test results. In today’s blog post, I will share exactly how to structure your Facebook and Instagram Ad Campaigns for both … Read more
I don’t know about you but I’m really excited for this new year. I typically choose a set of 3 words to set my intentions for the new year (I know some people choose just one word but I like choosing 3 ever since I heard about that from Chris Brogan). Last year my words … Read more
Wondering how to find the best keywords for your Facebook and Instagram Ads? Would you like to reach your perfect audience and save more money in your advertising efforts? Facebook and Instagram targeting are a bit of an art form and there are a lot of choices in keywords. So how do you do your … Read more
Do you know of a Facebook Page that has the perfect fit of Fans for what you are offering? If you are running Facebook Ads, you can target Fans of another Facebook Page with your ads so that you get better results with your ads. When you target the Fans of a Page, that means … Read more